{"id":4627,"date":"2016-01-12T15:33:18","date_gmt":"2016-01-12T21:33:18","guid":{"rendered":"http:\/\/www.inthehumidor.com\/?p=4627"},"modified":"2018-09-24T13:28:36","modified_gmt":"2018-09-24T19:28:36","slug":"iconic-macanudo-brand-launches-new-look","status":"publish","type":"post","link":"http:\/\/www.inthehumidor.com\/?p=4627","title":{"rendered":"ICONIC MACANUDO BRAND LAUNCHES NEW LOOK"},"content":{"rendered":"

General Cigar announces today that the company has modernized the design of its iconic Macanudo log\u00c2\u00a0for the U.S. market. Beginning on January 15, 2016, Macanudo Caf\u00c3\u00a9, Macanudo Maduro, Macanudo Cr\u00c3\u00bc Royal\u00c2\u00a0<\/span>and Macanudo 1968 and will feature the brand\u00e2\u20ac\u2122s new look.<\/p>\n

\u00e2\u20ac\u0153The Macanudo logo has evolved to a more contemporary design, and packaging has eupdatevisual consistency throughout the portfolio. The changes will make Macanudo even more appealing on shelves and more relevant to current and new cigar smokers,\u00e2\u20ac\u009d said Alan Willner, vice president of marketing for General Cigar.<\/span><\/p>\n

While the color schemes remain unchanged, the new logo is stronger, more confident and features the Macanudo word mark more prominently beneath the logo.\u00e2\u20ac\u009d<\/p>\n

Macanudo Cr\u00c3\u00bc Royale will now be presented in a wrap set box to match the packaging of the other cigars in line, while Macanudo 1968 will move from a cabinet-style to shell top box. Additionally, the bands for Macanudo Caf\u00c3\u00a9 will be updated with a shiny metallic gold foil, while Macanudo Cr\u00c3\u00bc Royale bands will feature<\/p>\n

silver foil.<\/p>\n

The redesign marks the first change to the logo and packaging since the company began selling Macanudo<\/p>\n

nearly 50 years ago.<\/p>\n

\u00e2\u20ac\u0153While the look has progressed, the blends have not changed,\u00e2\u20ac\u009d noted Willner.<\/p>\n

Launched in 1968, Macanudo Caf\u00c3\u00a9 is General Cigar\u00e2\u20ac\u2122s top-selling premium cigar brand and is available<\/p>\n

worldwide. The brand is best known for its mild flavor and silky Connecticut Shade wrapper.<\/p>\n

For more information on Macanudo, visit Macanudo.com.<\/p>\n

About General Cigar Company<\/p>\n

General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market in<\/p>\n

the US. The company is owned by Scandinavian Tobacco Group.<\/p>\n

Committed to delivering cigars of the finest quality, General Cigar\u00e2\u20ac\u2122s skilled artisans produce Macanudo\u00c2\u00ae,<\/p>\n

Cohiba\u00c2\u00ae, La Gloria Cubana\u00c2\u00ae, Partagas\u00c2\u00ae, CAO\u00c2\u00ae, Punch\u00c2\u00ae, Hoyo de Monterrey\u00c2\u00ae, Excalibur\u00c2\u00ae and several<\/p>\n

other leading premium brands in the company\u00e2\u20ac\u2122s Dominican, Honduran and Nicaraguan factories. In addition,<\/p>\n

the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D<\/p>\n

practice that develops new varieties of tobacco and revitalizes vintage seeds. Based in Richmond, VA,<\/p>\n

General Cigar sells through wholesalers and retailers in the US. General Cigar also operates Club<\/p>\n

Macanudo\u00c2\u00ae, a cigar bar in New York City.<\/p>\n

Read more: www.cigarworld.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

General Cigar announces today that the company has modernized the design of its iconic Macanudo log\u00c2\u00a0for the U.S. market. Beginning [Read the full story …]<\/a><\/p>\n","protected":false},"author":1,"featured_media":4799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[155,56],"tags":[],"class_list":["post-4627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cigar-industry-news","category-macanudo"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"http:\/\/www.inthehumidor.com\/wp-content\/uploads\/2016\/01\/Macanudo_logos-1600x900.jpg","jetpack_shortlink":"https:\/\/wp.me\/p16MGD-1cD","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.inthehumidor.com\/index.php?rest_route=\/wp\/v2\/posts\/4627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.inthehumidor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.inthehumidor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.inthehumidor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.inthehumidor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4627"}],"version-history":[{"count":1,"href":"http:\/\/www.inthehumidor.com\/index.php?rest_route=\/wp\/v2\/posts\/4627\/revisions"}],"predecessor-version":[{"id":4628,"href":"http:\/\/www.inthehumidor.com\/index.php?rest_route=\/wp\/v2\/posts\/4627\/revisions\/4628"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.inthehumidor.com\/index.php?rest_route=\/wp\/v2\/media\/4799"}],"wp:attachment":[{"href":"http:\/\/www.inthehumidor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.inthehumidor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4627"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.inthehumidor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}