{"id":5434,"date":"2019-04-09T16:07:48","date_gmt":"2019-04-09T22:07:48","guid":{"rendered":"http:\/\/www.inthehumidor.com\/?p=5434"},"modified":"2019-04-09T16:07:58","modified_gmt":"2019-04-09T22:07:58","slug":"5434","status":"publish","type":"post","link":"https:\/\/www.inthehumidor.com\/?p=5434","title":{"rendered":"Read More About this Post Here"},"content":{"rendered":"\n
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<\/figcaption><\/figure>\n\n\n\n
Alan\u00c2\u00a0Rubin Acquires Lars Tetens Brands<\/strong><\/td><\/tr><\/tbody><\/table>\n\n\n\n
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Pictured Left To Right: Lars Tetens, Alan Rubin<\/strong><\/td><\/tr><\/tbody><\/table>\n\n\n\n

\n\nFOR IMMEDIATE RELEASE<\/p>\n\n\n\n

Alan Rubin Acquires Lars Tetens Brands<\/strong>
New partnership between Alan Rubin, Lars Tetens & Alec Bradley Cigar Co. promises to turn the Premium Cigar Industry on its head<\/em><\/p>\n\n\n\n

Fort Lauderdale, FL (April 9, 2019)<\/p>\n\n\n\n

Stunning the cigar industry, Alan Rubin, Alec Bradley Cigar Co. founder, announced today his acquisition of Lars Tetens Brands. The acquisition now creates a partnership between the two cigar makers, Lars Tetens and Alan Rubin; as well as a working partnership between Alan Rubin, Alec Bradley Cigar Co. and Lars Tetens Brands. Lars Tetens Cigars will now solely be distributed by Alec Bradley Cigar Co.<\/p>\n\n\n\n

For over thirty years, Lars has focused on manufacturing the world\u00e2\u20ac\u2122s most exotic cigars and creating unique experiences of the senses for the premium cigar scene. Lars Tetens is best known for being the authentic and original cigar maker to introduce the world to a unique conditioning process. The creative prodigy is also known for his artistic and musical talents, bespoke leather, clothing and horological lines as well as his aptitude for culinary excellence as both a master chef and creator of spices and other unique food items.<\/p>\n\n\n\n

\u00e2\u20ac\u0153Lars has always intrigued me,\u00e2\u20ac\u009d Alan said. \u00e2\u20ac\u0153His guerilla marketing, unique products and creativity inspired me while I was coming up in this business. 15 years ago I searched Lars out, just to meet with him. I couldn\u00e2\u20ac\u2122t make this story up if I tried. We scheduled some time to sit down for a cigar at a shop one night- we set the time for 11pm. Waiting, waiting, waiting, finally, at 2am, Lars shows up and tells me to join him, he wanted to make me lobster mac & cheese. Ummmm, ok, sure- this was the greatest lobster mac & cheese I ever had! Anyway, we ate, smoked cigars and talked until about 6am- like we had known each other forever. We became quick friends and stayed in touch since then.\u00e2\u20ac\u009d<\/p>\n\n\n\n

A couple years ago Alan and Lars met again over dinner, this time to talk about a collaboration. The two had been talking about one day doing something and that day was coming closer.<\/p>\n\n\n\n

\u00e2\u20ac\u0153I\u00e2\u20ac\u2122ve had multiple companies approach me to take my brand on, but I had this connection with Alan,\u00e2\u20ac\u009d Lars said. \u00e2\u20ac\u0153Out of all of the people that came to me, Alan was the only one that saw my vision and got me. He was the only one that would allow me to be me. I can express myself and my creativity with Alan. With the new partnership, I am a part of the Alec Bradley family and their wide distribution network. I am unbelievably excited to get going! I couldn\u00e2\u20ac\u2122t have done this without Alan!\u00e2\u20ac\u009d<\/p>\n\n\n\n

Alan and Alec Bradley are extraordinarily excited about this opportunity.<\/p>\n\n\n\n

Alan continued, \u00e2\u20ac\u0153Lars brings tremendous energy and excitement, as well as a product line that Alec Bradley doesn\u00e2\u20ac\u2122t have in its portfolio. This partnership allows us the opportunity to bring the Lars name back to prominence where it belongs.\u00e2\u20ac\u009d<\/p>\n\n\n\n

The terms of the agreement are not being disclosed.<\/p>\n\n\n\n

For media inquiries, please contact Alec Bradley Director of Sales & Marketing, Jonathan Lipson:\u00c2\u00a0jlipson@alecbradley.com<\/a><\/p>\n\n\n\n

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Alan\u00c2\u00a0Rubin Acquires Lars Tetens Brands Pictured Left To Right: Lars Tetens, Alan Rubin FOR IMMEDIATE RELEASE Alan Rubin Acquires Lars [Read the full story …]<\/a><\/p>\n","protected":false},"author":64,"featured_media":5440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[657,658,659,155,355,217,477,274,476],"tags":[486,485,503,662,661,660,455,618,579,663,623],"class_list":["post-5434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alec-bradley","category-alec-bradley-cigars","category-alec-bradley-press-release","category-cigar-industry-news","category-cigar-lifestyle","category-cigar-news","category-hot-off-the-press","category-in-the-humidor-news","category-press-release","tag-hotoffthepress","tag-inthehumidorpressrelease","tag-readallaboutit","tag-alecbradley","tag-alecbradleycigars","tag-alecbradleypressrelease","tag-cigarlifestyle","tag-inthehumidor-com","tag-inthehumidornews","tag-larstetens","tag-readitherefirst"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.inthehumidor.com\/wp-content\/uploads\/2019\/04\/unnamed-1-1.png","jetpack_shortlink":"https:\/\/wp.me\/s16MGD-5434","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.inthehumidor.com\/index.php?rest_route=\/wp\/v2\/posts\/5434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inthehumidor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inthehumidor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inthehumidor.com\/index.php?rest_route=\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inthehumidor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5434"}],"version-history":[{"count":1,"href":"https:\/\/www.inthehumidor.com\/index.php?rest_route=\/wp\/v2\/posts\/5434\/revisions"}],"predecessor-version":[{"id":5439,"href":"https:\/\/www.inthehumidor.com\/index.php?rest_route=\/wp\/v2\/posts\/5434\/revisions\/5439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inthehumidor.com\/index.php?rest_route=\/wp\/v2\/media\/5440"}],"wp:attachment":[{"href":"https:\/\/www.inthehumidor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inthehumidor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inthehumidor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}