General Cigar announces today that the company has modernized the design of its iconic Macanudo logÂ for the U.S. market. Beginning on January 15, 2016, Macanudo CafÃ©, Macanudo Maduro, Macanudo CrÃ¼ RoyalÂ and Macanudo 1968 and will feature the brandâ€™s new look.
â€œThe Macanudo logo has evolved to a more contemporary design, and packaging has eupdatevisual consistency throughout the portfolio. The changes will make Macanudo even more appealing on shelves and more relevant to current and new cigar smokers,â€ said Alan Willner, vice president of marketing for General Cigar.
While the color schemes remain unchanged, the new logo is stronger, more confident and features the Macanudo word mark more prominently beneath the logo.â€
Macanudo CrÃ¼ Royale will now be presented in a wrap set box to match the packaging of the other cigars in line, while Macanudo 1968 will move from a cabinet-style to shell top box. Additionally, the bands for Macanudo CafÃ© will be updated with a shiny metallic gold foil, while Macanudo CrÃ¼ Royale bands will feature
The redesign marks the first change to the logo and packaging since the company began selling Macanudo
nearly 50 years ago.
â€œWhile the look has progressed, the blends have not changed,â€ noted Willner.
Launched in 1968, Macanudo CafÃ© is General Cigarâ€™s top-selling premium cigar brand and is available
worldwide. The brand is best known for its mild flavor and silky Connecticut Shade wrapper.
For more information on Macanudo, visit Macanudo.com.
About General Cigar Company
General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market in
the US. The company is owned by Scandinavian Tobacco Group.
Committed to delivering cigars of the finest quality, General Cigarâ€™s skilled artisans produce MacanudoÂ®,
CohibaÂ®, La Gloria CubanaÂ®, PartagasÂ®, CAOÂ®, PunchÂ®, Hoyo de MonterreyÂ®, ExcaliburÂ® and several
other leading premium brands in the companyâ€™s Dominican, Honduran and Nicaraguan factories. In addition,
the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D
practice that develops new varieties of tobacco and revitalizes vintage seeds. Based in Richmond, VA,
General Cigar sells through wholesalers and retailers in the US. General Cigar also operates Club
MacanudoÂ®, a cigar bar in New York City.
Read more: www.cigarworld.com.
I am the Chief Editor of In The Humidor and have been running this site since 2007!Â I enjoy a great cigar with friends and just hanging around the house.Â I have 3 beautiful daughters and a wonderful wife, we live in the Dallas, Tx area.Â I also enjoy a good bourbon, craft beer, and absolutelyÂ love the ocean and beach.