Introducing Don Sixto by Plasencia, a new collection developed by the Plasencia Group. Don Sixto will be marketed and distributed exclusively by General Cigar, marking the first collaboration between the two companies which entered into a joint venture in March, 2010.

According to Nestor Plasencia, president of The Plasencia Group, “We’re excited to release our first cigar in partnership General Cigar. We are looking forward to tapping into their marketing expertise and the strength of their dedicated sales team to bring Don Sixto to cigar lovers across the U.S.”

Don Sixto is named in tribute to Sixto Plasencia, the patriarch who established the family’s tobacco empire in Cuba and was among the first to cultivate tobacco in Honduras and Nicaragua. This four-cigar collection is made of hand-selected tobaccos solely cultivated on the very plantations where Don Sixto himself toiled for decades.

Handcrafted in Honduras, Don Sixto cigars embody the Plasencia’s unwavering commitment to tobacco. As such, they are handcrafted with a Connecticut Honduras wrapper and proprietary Nicaraguan and Honduran blend, with a Habano Esteli binder, all cultivated and processed by the Plasencia Group. Just as the Plasencia family stands alone in tobacco, the distinctive flavor and fine, aged tobaccos are peerless.

The four-cigar collection will make its retail debut in early October, featuring these frontmarks: Robusto

(4 ½” x 50, SRP per cigar is $5.75); Corona Gorda (5 ½” x 52, SRP per cigar is $6.25); Toro Grande

(6” x 56, SRP per cigar is $6.75) and Grande (6” x 60, SRP per cigar is $7.25).

With visual representations of the family’s original Cuban tobacco farm called El Corojal, Don Sixto by Plasencia is sure to speak to those who are drawn to cigars born of the legacy and expertise of a true tobacco dynasty.

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